Richard Newton
Co-Founder & CMO, Sprite
Richard Newton is Co-founder & CMO at Sprite AI, an autonomous content engine built for ecommerce brands. With over 20 years working at the intersection of ecommerce, search, and content strategy, Richard builds systems that compound organic visibility without manual effort.
Previously, Richard held senior roles at GSK and Reckitt Benckiser. He also runs RN Digital, a performance marketing agency working with ecommerce and D2C brands, and is a board advisor and investor in early-stage ecommerce and D2C brands.
Areas of Expertise
- Autonomous content systems
- SEO operations at scale
- Answer Engine Optimization (AEO)
- Topical authority architecture
- Content compounding strategies
- Ecommerce content strategy
Recent Writing Focus
Richard’s articles examine how AI search systems decide what to cite, why most AI-generated content underperforms in rankings, and what ecommerce brands need to build to compound organic traffic over time.
Connect
Sprite builds brand authority through continuous, automated improvement. Quietly. Consistently. And at Scale.
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