Richard Newton — Co-founder, Sprite
Richard Newton is Co-founder & CMO at Sprite AI, an autonomous content engine built for ecommerce brands. With over 20 years working at the intersection of ecommerce, search, and content strategy, Richard builds systems that compound organic visibility without manual effort.

About Richard Newton

Richard Newton is Co-founder & CMO at Sprite AI, an autonomous content engine built for ecommerce brands. With over 20 years working at the intersection of ecommerce, search, and content strategy, Richard builds systems that compound organic visibility without manual effort.

Areas of Expertise

  • Autonomous content systems
  • SEO operations at scale
  • Answer Engine Optimization (AEO)
  • Topical authority architecture
  • Content compounding strategies
  • Ecommerce content strategy

Recent Writing Focus

Richard’s articles examine how AI search systems decide what to cite, why most AI-generated content underperforms in rankings, and what ecommerce brands need to build to compound organic traffic over time.

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